Guerrilla campaigns
Unexpected ideas in unexpected places. Guerrilla stunts, activations and launches that get people talking, then carry them from the street to the screen to one next step. Planned as one campaign, measured as one result.
Guerrilla marketing wins attention a media budget cannot buy: a surprising idea, in the place your audience least expects it, that people want to film and share. We design those moments, then build the campaign around them.
A 360 campaign uses every channel a customer meets, outdoor, events, social, paid, email and the website, and makes them work as one. The idea is the same everywhere, and so is the action you want people to take.
That is how Paint the City Blue turned football fans across Kolkata into more than 4,000 registrations for the Techno India Manchester City Football School: one colour, one story and one simple sign up flow.
What’s included
Campaign idea
One out of the box idea strong enough to work on a street corner, a pitch and a phone.
Guerrilla and stunts
Street activations, takeovers and surprises built to be filmed, shared and covered.
Channel plan
Which touchpoints, in which order, with what budget.
Event and activation
On ground experiences, partnerships and live moments.
Content production
Photo, video and social content made for every channel.
Measurement
One funnel and one dashboard, from first sighting to conversion.
Results
- 4,000+ registrations from Manchester City’s Paint the City Blue activation
- 200+ branded social pieces produced for live campaigns
- 23% seasonal revenue growth with data led campaigns for food and beverage brands
- 16% footfall growth for food and beverage brands
Where we’ve done it
We ideated and led Paint the City Blue for the Techno India Manchester City Football School, converting more than 4,000 registrations, and ran data led seasonal campaigns that drove 16% more footfall and 23% more seasonal revenue for food and beverage brands.
- Manchester City Football School: Paint the City Blue. A city wide activation for the Techno India Manchester City Football School in Kolkata that turned local football fans into more than 4,000 registrations.
- Marriott: Diwali by Marriott. A festive hamper shoot for Diwali, lit to feel warm, gifted and a little bit golden.
- Arsenal: Fan activation. Audience work for Arsenal fan activations run through Greynomad, using engagement data to find the fans most likely to sign up.
- Hyatt: Hyatt Centric Kolkata. Lifestyle photography for Hyatt Centric Kolkata that sells the evening as much as the room.
How we work
Brief
Goals, audience and the one action that matters.
Idea
A campaign concept and how it plays out in every channel.
Make
Production, partnerships and media booked.
Run and report
Live management and a results review after launch.
Questions
What is guerrilla marketing?
Guerrilla marketing uses surprise, creativity and unexpected places instead of big media spend. A street takeover, a stunt or a clever piece of placement gets people to stop, talk and share, so the idea earns its own reach.
What is a 360 marketing campaign?
A 360 campaign runs one idea across every channel your audience uses, such as events, outdoor, social, paid ads, email and your website, so each touchpoint reinforces the others and leads to the same action.
Do you plan events and brand activations?
Yes. We plan and run activations, launch events and fan experiences, and connect them to digital so the people who attend become leads and customers.
How do you measure a 360 campaign?
We agree one primary outcome, such as registrations, bookings or sales, and track every channel’s contribution to it with UTM tagging, GA4 and platform data.